10. Be Flexible

“Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind.” – Bruce Lee It is imperative to stay knowledgeable and educated in your industry in order to stay relevant. Stay in the loop. Build or join mastermind groups with others in your field. Join groups…

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11. The Internet Is Here To Stay

The internet became publicly available on August 6, 1991. Nearly 30 years later, it is still going strong. Most people cannot live without it. It is critical to your business to accept this and stop ignoring this. Bill Gates said it best: “If your business is not on the internet, then your business will be…

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12. Reputation Is EVERYTHING

More Specifically, your online reputation is EVERYTHING. Guard it as if your business depended upon it. One bad review, whether truthful or not, can make one or every customer that sees it decide to go elsewhere. There is a reason that websites like Yelp are the most highly visited sites before anyone chooses a particular…

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13. Care

Have a genuine care for your customers. A great quote from President Theodore Roosevelt that is very true: “People don’t care how much you know, until they know how much you care.” When you value your customers, you genuinely want them to enjoy whatever it is you are providing to them, and always want them…

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14. Website Is A Business Necessity

There are still businesses that do not have a website, believe it or not. If this is you, please see tip #11 for inspiration to take action. I can understand the hesitations. Maybe you think that a business in YOUR industry does not need one. Or maybe you think it is too big of an…

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15. Video Marketing Is NOW

As businesses without websites are still behind in the race for digital relevance, the next trend, the current trend, has been brewing and shows no sign of slowing down. The same way websites have become a business necessity, so too will video marketing for your business. We all know that Google is the #1 search…

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