Thriving Success and Longevity

Actionable Insights for the Small Business Owner


These are the individual blog posts from our new ebook. Feel free to read through the blog posts, or visit the Free eBook page to get instant access to the downloadable .pdf and the mobile-friendly version.

10 Reasons Why Video Marketing Is Critical For Your Local Business

  In this post I will explain 10 reasons why video marketing is critical for your local business. #1 Video can capture the true essence of your business. If a picture is worth a thousand words, a video is worth, well.. a million. Illuminate the customer experience through video and show your customers what it…

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Thriving Success And Longevity – Actionable Insights for the Small Business Owner

The new year is always a great time to reflect on the past year, analyze and evaluate, refresh and reset to prepare for the next year, and set new goals and plans with strategies to put them into action. But, why wait for the new year? This practice should be done throughout the year. We…

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1. Vision

“The only thing worse than being blind is having sight, but no vision.” – Helen Keller Creating your vision may be the most important thing you will do when starting your business. This entire ebook could be dedicated to vision. We will cover several important aspects of vision here. What do you want from your…

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2. Commitment

Now that you can see it, you know exactly what it looks and feels like, and you know what you have to do daily to realize it, you must commit to achieving your vision. This may seem obvious, but not everyone who decides they will do something actually commits to it. Without commitment, goals become…

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3. Keep Your Word

This is so important, not just in business, but in all aspects of your life and in your relationships. This aligns with commitment, but here I focus on following through on your commitments to others. Quite simply, if you say you will do something, do it. Follow through, no matter how big or small the…

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4. Under Promise and Over Deliver

Part of making sure you can always keep your word, is under promising. There is nothing worse than creating high expectations from a client and not being able to live up to them. I am not saying you should not present your products and services in the best light possible. If you believe in them,…

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5. Enjoy The Journey

Although much time has been spent on the vision and the earnest devotion toward achievement of that vision, it must be said that it is not only the final result that should be valued. When your vision comes to fruition through all your hard work, grit, determination, sacrifice, blood, sweat, tears, pain, suffering, missing out…

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6. Branding

Branding is very important for your business no matter how small it is. There are encyclopedias on the importance of this, but we will briefly cover this. Branding is a way to define and communicate your business’ identity. Your branding can present your business’ purpose, values, character, beliefs, style, who your target market is and…

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7. USP

Define and Focus on your USP, your Unique Selling Proposition/Point. This is where you differentiate yourself from your competition. What is the factor or characteristic that sets your business apart from the rest? Some may think that their industry or type of business is pretty much like all the rest, but have you thought about…

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